The young woman, Kim Kardashian’s half-sister and user of the platform, tweeted that she no longer uses Snapchat since the new highly criticized update. The next day, the action of the group plunged on the stock market, causing the company to lose 1.3 billion dollars. Oops!
Announced at the end of November to re-boost the platform and facilitate its use, the new update of Snapchat does not stop dividing. The company was expecting resistance, but certainly, not those encountered in recent days, like this petition that has gathered more than a million signatories on Change.org.
” There is a good chance that the redesign of our application will disrupt our business in the short term, and we do not yet know how our community’s behavior will change when they start using the updated application. We are ready to take that risk for what we believe to be substantial long-term benefits for our company, “ventured Evan Spiegel, CEO of Snapchat.
The tweet that cost 1 billion
How to predict that a simple tweet would lose $ 1.3 billion to the company in minutes? If celebrities like Cara Delevingne or the Kardashians have popularized the platform with their Snap and other Stories, they can also get it off in two clicks. In a tweet more precisely.
Like many users, Kylie Jenner is disturbed by the new version of the application officially launched on February 13th. In the midst of a crisis of disenchantment, she ventured on Twitter to find out if she was the only one to feel this:
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
” So, does anyone else not open Snapchat anymore? Or it’s just me ugh, this is so sad. ”
When you read it you say that there is no death, especially since she tweeted just after: ” I still love you Snap. My first love “.
Heavyweight social networks
Except that the young woman is followed by millions on the social networks, the photo presenting her newborn baby, only a few days old, harvested more than 17 million likes. Broke record of the Instagram, previously owned by Cristiano Ronaldo for the birth of his son.
Above all, this is not the first time that the girl has blamed the new version. At the beginning of the month, when the update had not yet been officially launched, she tweeted: ” Mm just saw the new Snapchat. I don’t know how I feel about it! What do you guys think? ”
The fact is that the day after her second tweet, Snapchat lost 7% of its value losing $ 1.3 billion to the firm. A tumble not to put to the credit of the young woman. Disappointment for the platform has been observed for several weeks already. The undermining of Facebook seems to have paid off. After looting most features of Snapchat – Filters, Stories on Instagram and Messenger Day on Facebook, Lifestage abandoned since, etc. -, the copy can boast of doing better than the original.
Investors already worried
Thus, when 178 million users visit the platform each day, 300 million users create their Stories on Instagram.
But what is probably the worst Snapchat is Snapchat itself. Faced with the wroth of users, the company remains inflexible and just waiting for the community to get used to these changes. Until recently, Evan Spiegel’s firm has responded to the petitioners. If confirmed that there will be no return to the previous version, they made some concessions, including the Stories. Insufficient for users who have not failed to respond coldly to the company. Kylie Jenner’s tweet could be interpreted as the small drop of an already filled vase.