After the scandal about the leak of private data of users of Facebook, the British company Cambridge Analytica is closing its offices. The information was reported by The Wall Street Journal.
In a press release, reproduced by the US media, the UK-based company associated with SCL Elections filed for bankruptcy, and announced that bankruptcy proceedings will soon also begin for Cambridge Analytica. The data analysis consulting firm SCL Group will also be closed, said media reported.
Cambridge Analytica, which gained fame for working on the analytics of Donald Trump’s presidential campaign, was embroiled in a scandal after it was reported that it obtained private user information in droves from a seemingly harmless test that was required by the application. The revelation has triggered trials in both the United Kingdom and the United States and forced Mark Zuckerberg himself to testify before Congress.
Apparently, the bad press generated by the international media has been a burden that the company has not been able to withstand. “The siege of the media has alienated all customers and suppliers of the company,” the statement said.
In the statement, the company continued to defend itself, indicating that an internal investigation did not show bad practices. “In the past months, Cambridge Analytica has been the subject of a series of unjustified accusations and despite efforts by the company to correct, we conclude that it has been vilified by activities that are not only legal, but also accepted as standard components of online advertising. both in the political and commercial fields, “he concluded.