The conflict between Amazon and Google has just reached a new level. The Mountain View firm announced its decision to block YouTube’s access to the Amazon Echo Show again and said Amazon Fire TV users would no longer be able to enjoy the video sharing service. 1st January 2018.
In a statement, Google said it made the decision after “seeking an agreement with Amazon” but that the e-tailer did not offer Google products such as Chromecast and Google Home, did not make Prime Video available to Google users Cast and stopped last month from selling some recent Nest products. It’s “the lack of reciprocity” that led to this situation the Mountain View firm concludes.
Amazon obviously immediately reacted. “Google is setting a disappointing precedent by selectively blocking access to a website open to everyone, ” said a spokesman for the company on The Verge. We hope to solve this problem with Google as quickly as possible. “
A quarrel between Google and Amazon that started two years ago
This conflict between the two giants is not recent. It started in late 2015 when Amazon stopped selling Chromecast to drive sales of its own solution, Fire TV. He then had another significant episode last September when the Mountain View firm blocked access to YouTube on the Echo Show enclosures citing a bad user experience and violation of the terms and conditions of the service. An agreement seemed to have been found then since YouTube had made its return on the Echo Show in November.
It is clear that this new episode may be detrimental to the sales of Amazon’s devices. Customers will probably turn to products that offer access to the video-sharing service like the connected speakers of Google for example.